Aurora I – Capturing the opportunity within the transition to net–zero
At Jenson, we hold the view that only companies that are truly sustainable at their core will drive exponential impact, and will also be more resilient and successful businesses in the long-term.
We believe that VCs can be a force for good with opportunity and change.
Our Aurora funds are based on the underlying Jenson ethos, with a further view to focus on the transition to net zero, investing in companies that are sustainable-at-core, that solve problems for people and planet, and by doing so, generate financial returns.
The following themes underpin the entire investment process, from initial assessment through to portfolio support.
Equity gaps – ESG
Targeting innovations to bridge the gap in science-based solutions crucial to achieving a net zero future focusing on underserved:
Net zero emissions – Climate
Innovations that will promote mitigation of or adaption to the effects of climate change and promote sustainable and circular use of resources.
Consumer behaviour change – Societal impact
Drive paradigm shift and reshape consumer demand by making sustainable choices the default option – desirable, accessible and affordable.
Profit and purpose – ESG
Companies that embed social and environmental purpose at their core will drive exponential impact and are also more resilient businesses.
We will invest in
Pre-seed early-stage companies with a clear route to commercial success and give those founders the best possible platform to reach their potential.
Our aim is to smooth the funding journey for the best companies by providing follow-on investment so that they can focus on the businesses rathe than fundraising.
Innovation that makes it easy and cost effective for consumers and businesses to integrate with their everyday lives.
We believe this is at the core of ensuring adoption of more sustainable ways of living and will enable a mass audience to make small changes that can contribute to a greater overall impact.
Combining skills
Bringing together early stage and innovation specialisms.
Jeffrey Faustin
Jenson Partner
Sarah Barber
Jenson Partner
Dr Sam Welch
Innovation Specialist
Aziz Bin Redha
Innovation Specialist
Ready to get started?
Contact us today and see how we can help you achieve your business objectives.